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New York
6.2.11
Rob Brosnan,
Senior Manager, Forrester
and Paul McNulty,
leader of IBM's
Enterprise Marketing
Management
Chicago
Coming soon
Deepak Advani,
Vice President Predictive Analysis
of IBM
John Squire
Chief Strategy Officer of Coremetrics,
an IBM Company
Boston
Coming soon
Yuchun Lee,
CEO of Unica,
an IBM Company
Austin
Coming soon
Joe Davis,
CEO of Coremetrics,
an IBM Company
Join the LegENds LinkedIn group
Boston: Coming soon
"The CMO's 2011 Agenda - Transforming Your Business Through Smarter Marketing.”
As CEO of Unica, an IBM Company, Yuchun Lee, is responsible for Unica's overall strategic direction and day-to-day business operations. Lee co-founded Unica in 1992 to meet the technology needs and challenges facing marketers. Under Lee's leadership and unwavering commitment to customers and their success, Unica's customer base has grown to over 1,500 worldwide, and its technology has garnered top marks from Gartner, OVUM and Forrester Research.
Come hear the engaging Yuchun Lee, CEO of Unica, an IBM company, discuss "The CMO's 2011 Agenda - Transforming Your Business Through Smarter Marketing."
Yuchun will reveal how a new approach to marketing: one that focuses on mastering analytics, automation and personalization, is crucial to meet the ever changing behavior and demands of your customers — and how this game changing approach is now a reality with the recent IBM acquisitions of Coremetrics and Unica.
Event Details
Coming soon
L'Espalier
774 Boylston Street
Boston, MA 02199
(612) 262-3023
L’Espalier is often credited with being the first independently owned restaurant to bring haute cuisine to Boston, and doing so with a trailblazing commitment to using local, fresh ingredients from New England.
Under Chef, Proprietor, Author and now Farmer Frank McClelland's stewardship, L'Espalier has consistently been rated at the top of national and local best restaurant lists (Zagat, Boston Magazine, Frommer's Travel Guide, Wine Spectator, among them). L'Espalier is the only independent restaurant in New England to receive eleven consecutive AAA Five Diamond Awards (the only Boston restaurant with this distinction) and also has earned twelve consecutive Mobil (now Forbes) Four-Star awards.
| 6:00 pm | Pre-dinner cocktails |
| 6:45 pm | Welcome |
| 7:00 pm | Yuchun Lee, CEO of Unica, an IBM company |
| 7:30 pm | Dinner |
| 9:30 pm | Closing remarks |
Registration
This event is coming soon. If you would like to be notified of the date please fill out the form below.
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You’re in good company. Here’s a sampling of past attendees at the legENds event.
Cost Plus, Inc.
Diageo Chateau
Jessica McClintock
LeapFrog
Macy's West
Macys.com
Organic Bouquet, Inc.
PlanetOut, Inc.
Raley's
Sephora
Sheet Music Plus
SourceInterlink
St. Supery Vineyards & Winery
Tribal DDB
Washington Mutual, Inc.
Wells Fargo
Williams-Sonoma, Inc