Click here to contact us.
New York
6.2.11
Rob Brosnan,
Senior Manager, Forrester
and Paul McNulty,
leader of IBM's
Enterprise Marketing
Management
Coming soon
Joe Davis,
CEO of Coremetrics,
an IBM Company
Chicago
Coming soon
Deepak Advani,
Vice President Predictive Analysis
of IBM
John Squire
Chief Strategy Officer of Coremetrics,
an IBM Company
Boston
Coming soon
Yuchun Lee,
CEO of Unica,
an IBM Company
Austin
Coming soon
Joe Davis,
CEO of Coremetrics,
an IBM Company
Join the LegENds LinkedIn group
 |
Back | |
Jack Aaronson leads The Aaronson Group, an award-winning strategy and design firm focused on customer conversion, retention and loyalty for companies. As a corporate lecturer and writer, Jack travels around teaching best practices in personalization, loyalty programs and multi-channel marketing as well as writes the ROI Marketing column for ClickZ.com. He has appeared as a subject-matter expert on CBS Sunday Morning News (for a segment on loyalty programs), and has been interviewed by every major trade publication as well as the New York Times and Chicago Tribune.
The November 20th Boston legENds dinner featured the legendary and engaging Jack Aaronson, CEO of The Aaronson Group who shared his thoughts on multi-channel user experiences and persona building
After a brief introduction by Coremetrics VP Joe LeMay, Jack revealed more about:
- How to create, encourage and track multi-channel user experiences to improve your company’s profitability.
- How to effectively unify your company’s voice across all channels, so you don’t alienate your users.
The dinner was held at the critically acclaimed Kingfish Hall, which Travel and Leisure Magazine dubbed as Best of Boston.
The event was attended by top-level marketing executives from the following companies:
Citibank
Costco
Cost Plus, Inc.
Diapers.com
ESPN
Estee Lauder
IBM
Raley's
REI
Sephora
Washington Mutual, Inc.
Wells Fargo
Williams-Sonoma, Inc.
"Thank you so much for a wonderful evening – the mix of folks was great, I came away inspired and focused on some new ideas, and that is invaluable."
- M. Trulson, Hello Direct, Boston
"The event was amazing. I really got to interact with some excellent peers in the industry, I really appreciate it."
- B. Sahjpaul, BMO Financial Group, Toronto
