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Joe Davis,
CEO of Coremetrics,
an IBM Company

Chicago
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Deepak Advani,
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of IBM
John Squire
Chief Strategy Officer of Coremetrics,
an IBM Company

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Yuchun Lee,
CEO of Unica,
an IBM Company

Austin
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Joe Davis,
CEO of Coremetrics,
an IBM Company

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Dallas: 11.13.08
John Squire, Chief Strategy Officer, Coremetrics

John Squire is a recognized online marketing optimization thought leader. He is frequently asked to speak at noteworthy regional, national and worldwide events, such as eTail, WITI, Web Guild, Online Marketing World, and NCDM. Also known as an accomplished writer, his timely and most recently published article addresses “How analytics can protect your budget” in iMedia Connection. He also leads the Company's vision of the market and technical strategy for Coremetrics.

The November 13th Dallas legENds dinner featured the legendary and engaging John Squire, Chief Strategy Officer at Coremetrics who spoke about his Notes from Online: How great companies plan to weather the downturn using the Web.

After a brief introduction by Coremetrics VP Joe LeMay, John revealed more about how to:

Prioritize getting to know your visitors and your competitor’s visitors
Put the right data into the right hands, in the right way
Multiply your effective channels, don't duplicate them

The dinner was held at the Rosewood Mansion at Turtle Creek, which has been dubbed as Best New Restaurant of 2008 by Esquire Magazine.

The event was attended by top-level marketing executives from the following companies:

American Cancer Society
BareNecessities.com
Bloomingdales Direct
Citibank
Costco
Diapers.com
ESPN
Estee Lauder
IBM
Microsoft
REI
Steve Madden
The Knot Inc.
The Vitamin Shoppe
WeightWatchers.com

"Thank you so much for a wonderful evening – the mix of folks was great, I came away inspired and focused on some new ideas, and that is invaluable."

- M. Trulson, Hello Direct, Boston

"The event was amazing. I really got to interact with some excellent peers in the industry, I really appreciate it."

- B. Sahjpaul, BMO Financial Group, Toronto