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New York
6.2.11
Rob Brosnan,
Senior Manager, Forrester
and Paul McNulty,
leader of IBM's
Enterprise Marketing
Management
Coming soon
Joe Davis,
CEO of Coremetrics,
an IBM Company
Chicago
Coming soon
Deepak Advani,
Vice President Predictive Analysis
of IBM
John Squire
Chief Strategy Officer of Coremetrics,
an IBM Company
Boston
Coming soon
Yuchun Lee,
CEO of Unica,
an IBM Company
Austin
Coming soon
Joe Davis,
CEO of Coremetrics,
an IBM Company
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DietTV.com is led by Ken Seiff, the founder and former CEO of Bluefly.com and a former Board member of the National Retail Federation and Shop.org. DietTV.com is the first personalized weight loss solution accessible to all, using technology to automate access to unlimited resources – nutritionists, trainers, psychological help and peer group support.
The June 25 New York legeNds dinner featured the legendary and engaging Ken Seiff, CEO, DietTV.com who spoke about “A Collection of the Obvious I Didn’t See Along the Way.”
After a brief introduction by Coremetrics VP Joe LeMay, Ken revealed:
- How the most obvious lessons are often the easiest to miss and how he ultimately came to see the obvious through the clutter.
- How he now uses those lessons to create a rich, compelling experience for the site’s members, and how that drives user acquisition, conversion and repeat visits.
The dinner was held at New York hotspot and one of the “Ten Best Restaurants in the World” Daniel, where award-winning Chef Daniel Boulud’s served up delicious French cuisine and fine wines.
The event was attended by top-level marketing executives from the following companies:
Aeropostale
Bare Necessities
Bertelsmann Direct North America
Bluefly
Citi Bank
Citi Cards
Clinique
Diageo
Diapers.com
DietTV.com
Economist
Estee Lauder Companies
Hanover Direct
IBM
L'Occitane en Provence
Ogilvy
Pfizer Inc
Rodale
Seton Hall Universiry
WebMD
"Thank you so much for a wonderful evening – the mix of folks was great, I came away inspired and focused on some new ideas, and that is invaluable."
- M. Trulson, Hello Direct, Boston
"The event was amazing. I really got to interact with some excellent peers in the industry, I really appreciate it."
- B. Sahjpaul, BMO Financial Group, Toronto
