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Chief Strategy Officer of Coremetrics,
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Toronto: 11.11.08 Jim Osborne, E-tail Executive

Jim Osborne is one of Canada’s most experienced E-tail Executives. Most recently he was Vice President eCommerce & Online Marketing at Loblaw Companies, Canada’s largest retailer. At Loblaw Jim was responsible for all online activity across the network including brands such as President’s Choice and Joe Fresh Style. Prior to joining Loblaw, Jim spent 10 years at Sears Canada in a variety of senior roles including leading Canada’s largest online merchant – sears.ca.

The November 11th Toronto legENds dinner featured the legendary and engaging Jim Osborne, one of Canada’s most experienced E-tail Executives.

After a brief introduction by Coremetrics VP Joe LeMay, Jim revealed more about:

Examples of how a traditional retailer like Loblaw leveraged online to strengthen its offline marketing activity
Highlights of how Loblaw created deeper customer relationships to their key brand, President's Choice

The dinner was held at Bymark, designed by award-winning design company Yabu Pushelberg.

The event was attended by top-level marketing executives from the following companies:

Citibank
Diageo
Estee Lauder Companies
IBM
Pfizer
Macy’s
Wells Fargo
Microsoft
Economist
Costco
Nordstrom
REI
RealNetworks
Pfizer
Clinique

"Thank you so much for a wonderful evening – the mix of folks was great, I came away inspired and focused on some new ideas, and that is invaluable."

- M. Trulson, Hello Direct, Boston

"The event was amazing. I really got to interact with some excellent peers in the industry, I really appreciate it."

- B. Sahjpaul, BMO Financial Group, Toronto