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6.2.11
Rob Brosnan,
Senior Manager, Forrester
and Paul McNulty,
leader of IBM's
Enterprise Marketing
Management
Coming soon
Joe Davis,
CEO of Coremetrics,
an IBM Company
Chicago
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Deepak Advani,
Vice President Predictive Analysis
of IBM
John Squire
Chief Strategy Officer of Coremetrics,
an IBM Company
Boston
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Yuchun Lee,
CEO of Unica,
an IBM Company
Austin
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Joe Davis,
CEO of Coremetrics,
an IBM Company
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Kent Anderson has been with Macy’s for over 25 years and founded Macys.com over 10 years ago. He has grown the online business from 30 employees to over 500 and continues to drive eCommerce success.
The August 21 San Francisco legENds dinner featured the legendary and engaging Kent Anderson, President, Macys.com who spoke about “The Website as the Hub - Managing a Customer’s Relationship with the Macy’s Brand.”
After a brief introduction by Coremetrics CEO Joe Davis, Kent revealed:
- The cross channel shopper – attracting and retaining the core Macy’s customer
- Striving for a 360 degree view – understanding customers across the Macy’s brand
- Providing solutions – use data to give the customer what she wants, when she wants
- Driving customer interaction to improve brand engagement
The dinner was held at the Boulevard, which has been hailed as one of the best restaurants in San Francisco.
The event was attended by top-level marketing executives from the following companies:
Cost Plus Management Services, Inc.
Diageo Chateau & Estate Wines Co.
Jessica McClintock
LeapFrog
Macy's West
Macys.com
Organic Bouquet, Inc.
PlanetOut, Inc.
Raley's
Sephora
Sheet Music Plus (Noteable Holdings)
SourceInterlink
St. Supery Vineyards & Winery
Tribal DDB
Washington Mutual, Inc.
Wells Fargo & Company
Williams-Sonoma, Inc
"Thank you so much for a wonderful evening – the mix of folks was great, I came away inspired and focused on some new ideas, and that is invaluable."
- M. Trulson, Hello Direct, Boston
"The event was amazing. I really got to interact with some excellent peers in the industry, I really appreciate it."
- B. Sahjpaul, BMO Financial Group, Toronto
