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New York
6.2.11
Rob Brosnan,
Senior Manager, Forrester
and Paul McNulty,
leader of IBM's
Enterprise Marketing
Management
Coming soon
Joe Davis,
CEO of Coremetrics,
an IBM Company
Chicago
Coming soon
Deepak Advani,
Vice President Predictive Analysis
of IBM
John Squire
Chief Strategy Officer of Coremetrics,
an IBM Company
Boston
Coming soon
Yuchun Lee,
CEO of Unica,
an IBM Company
Austin
Coming soon
Joe Davis,
CEO of Coremetrics,
an IBM Company
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Andreas Ramos, Author of Search Engine Marketing
Andreas Ramos, a well-known speaker and accomplished writer, is the author of “Search Engine Marketing” (McGraw-Hill, 2009). Andreas also wrote “Insider SEO & PPC” and “Insider's Guide to SEO” in addition to his work with The CCG Group, which provides advanced analytics and multichannel strategies, along with training and consulting to help companies get more leads and sales. He has spoken at many events like Ad:Tech and AMA and is the co-host of Web Analytics Wednesday Silicon Valley.
The November 18th Chicago legENds dinner featured the legendary and engaging Andreas Ramos, author of “Search Engine Marketing.”
After a brief introduction by Coremetrics VP Ryan Harmon, Andreas revealed more about:
- How traditional offline and online marketing has merged to create a new multi-channel including SEO, PPC, social networks, email, radio, TV, newspapers, and mail
- How to use analytics to manage all these channels to find opportunities and optimize your advertising spend
The dinner was held at Charlie Trotter’s, which is regarded as one of the finest restaurants in the world.
The event was attended by top-level marketing executives from the following companies:
Accenture
ACCO Brands
ACNielsen
Allstate
Bank One
Capgemini
CareerBuilder.com
Cars.com
Caterpillar Inc.
CCH Incorporated
CDW Corporation
Collectiblestoday.com
Crate & Barrel
Florsheim
"Thank you so much for a wonderful evening – the mix of folks was great, I came away inspired and focused on some new ideas, and that is invaluable."
- M. Trulson, Hello Direct, Boston
"The event was amazing. I really got to interact with some excellent peers in the industry, I really appreciate it."
- B. Sahjpaul, BMO Financial Group, Toronto
