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6.2.11
Rob Brosnan,
Senior Manager, Forrester
and Paul McNulty,
leader of IBM's
Enterprise Marketing
Management
Coming soon
Joe Davis,
CEO of Coremetrics,
an IBM Company
Chicago
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Deepak Advani,
Vice President Predictive Analysis
of IBM
John Squire
Chief Strategy Officer of Coremetrics,
an IBM Company
Boston
Coming soon
Yuchun Lee,
CEO of Unica,
an IBM Company
Austin
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Joe Davis,
CEO of Coremetrics,
an IBM Company
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Employee #1 for VEGAS.com Bryan Allison manages VEGAS.com's multimillion-dollar marketing campaigns, including television, print and out-of-home. His department is responsible for providing extensive metrics and market research to the organization, and manages customer experience and merchandising.
The September 15th Las Vegas legENds dinner featured the legendary and engaging Bryan Allison, VP, Marketing, VEGAS.com.
After a brief introduction by Coremetrics CEO Joe Davis, Bryan revealed more about:
- How VEGAS.com has built customer-centric marketing into the entire organization
- Using customer patterns to improve customer experience
The dinner was held at the Dal Toro / Lamborghini Vegas Vegas, at the state of the art showroom launched by Lamborghini Las Vegas together with Dal Toro Ristorante at the Palazzo Hotel.
The event was attended by top-level marketing executives from the following companies:
VEGAS.com
Fremont Street Experience
The Walt Disney Company
"Thank you so much for a wonderful evening – the mix of folks was great, I came away inspired and focused on some new ideas, and that is invaluable."
- M. Trulson, Hello Direct, Boston
"The event was amazing. I really got to interact with some excellent peers in the industry, I really appreciate it."
- B. Sahjpaul, BMO Financial Group, Toronto
