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New York
6.2.11
Rob Brosnan,
Senior Manager, Forrester
and Paul McNulty,
leader of IBM's
Enterprise Marketing
Management
Coming soon
Joe Davis,
CEO of Coremetrics,
an IBM Company
Chicago
Coming soon
Deepak Advani,
Vice President Predictive Analysis
of IBM
John Squire
Chief Strategy Officer of Coremetrics,
an IBM Company
Boston
Coming soon
Yuchun Lee,
CEO of Unica,
an IBM Company
Austin
Coming soon
Joe Davis,
CEO of Coremetrics,
an IBM Company
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WDFM.com Internet Publisher, Speaker, Author and Consultant, Larry Chase is one of the original pioneers of the internet. Classically trained in marketing, Larry spent many years with top New York advertising agencies like Young & Rubican and DDB Needham. Larry is also a published author and has written the book "Essential Business Tactics for the Net, 2nd Edition". Larry is an internationally recognized speaker and currently publishes Web Digest For Marketers, the first online marketing newsletter.
The September 9th New York City legENds dinner featured the legendary and engaging Larry Chase, Founder, Web Digest for Marketers who spoke about “The Top Trends for the Next 20 Minutes.”
After a brief introduction by Coremetrics Vice President Joe LeMay, Larry revealed more about:
- Conversion tracking gets more sophisticated
- Conversion of communication and entertainment
- Consolidation of “online and offline” companies buying their competitors
- Concise messaging
The dinner was held at the 21 Club, which is one of the most celebrated restaurants in New York City.
The event was attended by top-level marketing executives from the following companies:
Ace Limited
Avon Products
BareNecessities.com
Bloomingdales Direct
Citi Mortgage
Diapers.com
Direct Brands, Inc.
Essence Communications
ESPN
Estee Lauder
Hanover Direct, Inc.
Harbor Footwear Group
Harper Collins Children's Books
IBM
Inner-City Broadcast Holdings, Inc
NY Daily News
Steve Madden
The Knot Inc.
The Vitamin Shoppe
Twing
WeightWatchers.com
WebMD
VIBE Media Group
"Thank you so much for a wonderful evening – the mix of folks was great, I came away inspired and focused on some new ideas, and that is invaluable."
- M. Trulson, Hello Direct, Boston
"The event was amazing. I really got to interact with some excellent peers in the industry, I really appreciate it."
- B. Sahjpaul, BMO Financial Group, Toronto
